what is seo

What is SEO?
Web Design and SEO – Without it, you might as well not have a Web Site!

what is seo, seo, search engine optimisationWeb Design and SEO is crucial to a websites recognition on the internet, and without it you are simply wasting your time with a website as it’s basically invisible to browsers/search engines. Many clients ask ‘What is SEO?’  SEO is a means to be found on the internet by users and search engines, and ensuring that your content is about what it’s supposed to be.

An important aspect of SEO is making your website easy for both users and search engines to understand. Search Engines are sophisticated, but unless SEO is added to the web page, image and keywords, the Search Engine will not understand what it’s about, particularly if there are a lot of images on the website. SEO helps the search engines to understand if the page is relevant, from content, to keywords, to the alt text used on the images. This is all done behind the scenes, and is not visible upfront. There are many other aspects to this too, but these are a trade secret for SEO businesses.

What is SEO, do I need it?

SEO encompasses a number of basic principles that should be applied to a website to ensure visibility in Browsers, and yes, you do need it.

TIP: Any image inserted into a web page, must have the Title Name on Hover, and Alt Text that is relevant to the page content, as search engines cannot read an image, this includes that the content on your website must have the proper structure relating to your content as it is essential to Search Engine Optimisation. I have come across many sites, when i have been requested to do a site audit, that overlooks the basic SEO principles.

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SEO Tips

SEO TIPS – Exercise Caution when looking for SEO & Ranking Services:

Any discussion of SEO agencies and pricing isn’t complete without a few SEO TIPS about what to look for.  To help you guard against indiscriminate SEO businesses with unethical  practices, be cautious of the following promises:

seo tips, SEO, Search Engine Optimisation

SEO TIPS

Guarantees:  SEO firms generally can’t provide guarantees due to the constantly changing nature of the industry.

Instant results: True, some SEO tactics can get “faster results” by gaming the system. However, these can damage the reputation of your website.  Instant results often involve SEO practices that are against webmaster guidelines put out by search engines. Invariably, Google seeks out these techniques and penalizes the website which results in dropped rankings that can take a long time to recover.

Get to No 1 on Google: If an agency promises you the number one spot on Google. There are NO GUARANTEES, however, if you are with a reputable agency, and they have accreditation, then you should be in good hands.

BEST SEO Pricing per Month: When it comes to SEO, you can’t cut price or you’ll compromise your potential to rank;  You need the best level of service, so be wary of cheap offers, or “Cheap SEO Services.” SEO research requires hours of work, and cannot be compromised, and it changes regularly so this is an ongoing requirement.

Unethical Link building Services: Link building is a necessity for SEO, and you must have inbound links from reputable SEO and Business Directories. Link trust is gaining importance to appear high in the rankings. Don’t PAY the SEO or Business Directory to get your name registered, it should be a free service to list. Ensure that link building services are ethical, white hat services.  (Some companies offer you thousands of links to your website for a fee, these are usually overseas links, foreign sites that may not have any relevancy to your country or website content.

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Mobile Friendly Responsive

Mobile Friendly & Responsive WordPress Web Design

Mobile Friendly web design is HERE . . .

Statistics prove that mobile devices are used to search as much as desktop in some cases. With enhanced WI-FI access in most cafes, airports and hotels, it means that if your site is not mobile friendly, (Responsive,) you most likely will lose a potential client.  Users are frequently in touch through their mobile device, using Social Media, Browsing the Internet, Opening Emails and even using Google Maps to find their way.

Mobile Friendly, Web Design and SEO, Responsive Web Design

How Mobile Friendly, (Responsive Web Design) Improves the Results of Online Marketing

How often have you heard the word Responsive Web Design, or Responsive Web Page. Recently I’ve come across a few clients that required updates to their websites.
The first thing I do is initiate a Web Audit of the Client Web Site, and often find a number of factors that inhibited their potential growth.

The website was written nearly 5 to 7 years ago, before the major onset of Mobile Devices and Googles requirements for mobile friendliness. These sites were not Responsive, in other words, the website was not compatible for Tablets or Cell Phones. (Understandable given the time scale of development). The key words/phrases used were not appropriate to the clients content, and to add insult to injury there were spelling mistakes too.

The fact of the matter is, if you do not have a Responsive Designed Web Site, then your online marketing strategies will be like pouring money down a drain.

A Quick Rundown of Mobile Friendly Statistics

  • Mobile Friendly, Responsive Web Design, Web Design and SEOMobile Internet penetration is forecast to reach at least 71% by 2019
  • In 2013 global 3G and 4G device connections reached 1.97 billion, a penetration of 28%.
  • Global penetration is forecast to grow quickly to 71% in 2019.
  • Mobile Internet device penetration in the developed Asia-Pacific region already exceeds 100%
  • North America, Western Europe and Central and Latin America it is expected to rise above 100% by 2017.
  • In Central and Eastern Europe a level of 98% is forecast by 2019.
  • In developing regions, penetration is significantly lower, but individuals or households may share access to devices.
  • 60 percent of Internet access is made on a mobile device. (InMobi)
  • 51 percent of emails are now opened on mobile devices. (Litmus)
  • The majority of mobile consumers use search in the shopping process. Forty-eight percent start on search engines. (Google)
  • 70 percent of mobile searches lead to action on websites within one hour. That’s assuming that the website is mobile-friendly,
    otherwise 40 percent will choose another result. (iAcquire)
  • 60 percent of social media time is spent on smartphones and tablets as opposed to desktop browsers. (Business Insider)

* Research Source from Internet Society, Google Blog 2016, and Search Engine Watch.

Read about the following Training Courses offered:

Google Adwords PPC
SEO Training
Wordpress Web Design

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Affordable WordPress Websites

Affordable Website Design

3 Pages R3000 and hosting  for 1 year  (includes URL (name) registration, payable annually). However, affordable website design might not attract the visitors to your website. Don’t neglect SEO as part of your Web Site requirements, or you will not get the recognition you deserve!
We design a front page, about your business, and a product/service page about what you sell, and if you have any promotions, and a contact page. It’s important to be aware the without SEO your website may not get the recognition it deserves. Find our more about why SEO is so important . . .

Comprehensive WordPress Website:

5 pages, R5000 upwards and hosting for 1 year (includes URL (name) registration, payable annually). We develop 5 pages of content that you choose, we help you determine what this will be, including a contact page. However, don’t forget to ask about SEO services, this is imperative to your websites browser recognition!

eCommerce WordPress Website:

5 pages plus R7000 to R50.000 and upwards. This price will depend on the number of products required in the inventory, and includes hosting for 1 year and URL (name) registration. URL registration is payable annually.Affordable Website Design, eCommerce Shopping, Responsive Web Development, Web Design and SEO
eCommerce is pretty much the same as the comprehensive website, but includes a shop facility. We develop around 10 pages of content that you choose, we help you determine what this will be, including a contact page, the final price will depend on the number of products for your shop. HERE GOOGLE adwords is important, and can be budgeted per month to an affordable spend and adjusted accordingly.

You can manage the website yourself, or we can. All sites are developed in WordPress, and are fully content manageable. However, we’ve found that most of our clients prefer that we manage their site.

Read about the following Training Courses offered:

Google Adwords PPC
SEO Training
Wordpress Web Design

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Tripadvisor Widgets

Tripadvisor Widgets

Whilst building a few websites requiring Tripadvisor Widgets, I experienced some problems, where the page load was very slow, and this of course was showing up in Google Analytics.

Having gone through the website with a fine tooth comb, I reviewed all the plugins that were being used, and checked all images, resizing where necessary to smaller images, the page load was still eTripadvisor Widgetsxtremely slow, especially by GTmetrix standards, displaying that the Page Load was in the RED, as a minus 43, I was extremely concerned!

Then I noticed when the web pages were loading, that the Tripadvisor Widgets were being requested from their website.  I researched the Internet and found articles relating to the Tripadvisor Widget causing slow page loads.

See below:
javascript – Tripadvisor widget fails to load on ajax page …

A Reveiw from stackoverflow.com/…/tripadvisorwidget-fails-to-load-on-ajax-page-load…
Oct 29, 2013 – I am trying to add a Tripadvisor widget (rave) to my page which is loaded via Ajax. … Invoke the tripavisor script just once and load the widget inside an hidden html element on ….

TripAdvisor Widgets – Do You Really Want One? 

I used thretripadvisor widgetse of the HTML Widget Code in the footer area, as supplied by Tripadvisor. One was the Tripadvisor live reviews, and the other two were 2016 Excellence Award, and Tripadvisor button Reviews.

I removed the HTML code from the latter two, and copied the image only from the website. Uploaded and added with an ‘Image Widget’.

The page load went from -43 to +81% with the GTmetrix test!

Read about the following Training Courses offered:

Google Adwords PPC
SEO Training
Wordpress Web Design

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