SEO (Search Engine Optimisation) – SEO Strategy Hermanus and Cape Town
Organic SEO, (Search Engine Optimisation) is Non Paid marketing. (Other than the service fee to the SEO consultant). An SEO Strategy is used to increase your websites visibility by attracting more visitors that can find you on the Internet for a product or service that your business is supplying. (SEO is pretty much like a Telephone Directory or Yellow Pages, even a road map that signposts where your business is located on the Internet), and we use SEO Tools to measure performance.
In a nutshell, without SEO it is unlikely that your website will be found on the Internet. The majority of web traffic is driven by renowned search engines such as Google, Lycos, Excite, DuckDuckGo, Bing, and Yahoo. There are many others but these are some of the most popular! Trends for SEO are constantly changing, so it’s important for Web Agencies to keep abreast of changes. A few years ago, it was extremely important to link with a number of SEO and Business Directories, however, in the last year, these directories can actually compromise the listing of your website. BEWARE of agencies offering to link your website to thousands of SEO directories, these are often overseas directories with no ranking, and that may be advertising non complimentary services that could devalue your business listing on the Internet.
Existing Web Sites require a Site Audit to establish an SEO Strategy. Relevancy for Content, Images, Page Links, Meta Title and Descriptions, On and Off Site status is discovered during the audit process.
What is Search Engine Optimisation, SEO?
The question most frequently asked is ‘What is Search Engine Optimisation?’ This is like asking, ‘How does a plane fly?’ However, the basic answer is that SEO is a marketing methodology used to improve the ranking of a website through organic search. A number of factors are applied to assist in finding your website, such as the relevancy of content on a web page in relation to the keyword, and at least 300 words in the content. An SEO Strategy means using Meta Titles and Descriptions that are a crucial factor for the content on your website, and for browser search. SEO Tools help to find related content browsed by a user, to find you.
Social Media such as facebook, linkedin, Youtube, Twitter, and many others play a big part in marketing your website too. However, Search Engine Optimisation, SEO, is a sign posted road map to your website and is fundamental to your basic website requirements.
Two main methods used to optimise a website is Onsite Optimisation and Offsite Optimisation. These are further explained in our proposal on request.
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