SEO (Search Engine Optimisation) – Hermanus and Cape Town
Organic SEO, (Search Engine Optimisation) is Non Paid marketing. (Other than the service fee to the SEO consultant). SEO is used to increase your websites visibility by attracting more visitors to find you on the Internet for a product or service that your business is supplying. (SEO is pretty much like a Telephone Directory or Yellow Pages, even a road map).
The question asked ‘How Search Engine Optimisation works?’ is like asking how does a plane fly. However, the basic answer is that SEO is a marketing methodology used to improve the ranking of a website through organic search. A number of factors are applied to assist in finding your website, such as the relevancy of content on a web page in relation to the keyword, and at least 300 words in the content. Meta Titles and Descriptions are a crucial factor in the keyword search, as well as the browser, so that related content browsed by a user, finds you.
Existing Web Sites require a Site Audit to establish the SEO relevancy for Content, Images, Page Links, Meta Title and Descriptions, On and Off Site status.
What is Search Engine Optimisation, SEO?
The majority of web traffic is driven by renowned search engines such as Google, Lycos, Excite, DuckDuckGo, Bing, and Yahoo. There are many others but these are some of the most popular!
Social Media such as facebook, linkedin, Youtube, Twitter, and many others play a big part in marketing your website too. However, Search Engine Optimisation, SEO, is a sign posted road map to your website and is fundamental to your basic website requirements.
Two main methods used to optimise a website is Onsite Optimisation and Offsite Optimisation. These are further explained in our proposal on request.
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