Omnichannel

Omnichannel, Digital Marketing, SEO


Omnichannel Approach:

Digital Marketing is moving into Omnichannel approach and if you don’t optimise all of the channels, your business will not compete with the competition.

What is Omnichannel?

Omnichannel is a cross-channel content strategy that organizations use to improve their user experience. Omnichannel supersedes multichannel and includes channels such as physical locations, ecommerce, mobile applications, and social media.

Omnichannel is a multi-channel approach to marketing, selling, and servicing customers to create an integrated and cohesive customer experience.

A client can be shopping online from a desktop or mobile device, by telephone, or physically in a store, and the experience should be seamless.

Intergration is the key between the various platforms, from mobile marketing, social media campaigns, and your website.

The multi-channel experience is what most businesses require, from a website, blog, Facebook, and Instagram. Each of these platforms is used to engage and connect with customers. Using the Omnichannel approach will account for each platform and device a customer will use to interact with the business delivering an integrated experience that is seamless.

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Mobile Friendly Responsive

Mobile Friendly & Responsive WordPress Web Design

Mobile Friendly web design is HERE . . .

Statistics prove that mobile devices are used to search as much as desktop in some cases. With enhanced WI-FI access in most cafes, airports and hotels, it means that if your site is not mobile friendly, (Responsive,) you most likely will lose a potential client.  Users are frequently in touch through their mobile device, using Social Media, Browsing the Internet, Opening Emails and even using Google Maps to find their way.

Mobile Friendly, Web Design and SEO, Responsive Web Design

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