Omnichannel

Omnichannel, Digital Marketing, SEO


Omnichannel Approach:

Digital Marketing is moving into Omnichannel approach and if you don’t optimise all of the channels, your business will not compete with the competition.

What is Omnichannel?

Omnichannel is a cross-channel content strategy that organizations use to improve their user experience. Omnichannel supersedes multichannel and includes channels such as physical locations, ecommerce, mobile applications, and social media.

Omnichannel is a multi-channel approach to marketing, selling, and servicing customers to create an integrated and cohesive customer experience.

A client can be shopping online from a desktop or mobile device, by telephone, or physically in a store, and the experience should be seamless.

Intergration is the key between the various platforms, from mobile marketing, social media campaigns, and your website.

The multi-channel experience is what most businesses require, from a website, blog, Facebook, and Instagram. Each of these platforms is used to engage and connect with customers. Using the Omnichannel approach will account for each platform and device a customer will use to interact with the business delivering an integrated experience that is seamless.

what is seo

What is SEO?
Web Design and SEO – Without it, you might as well not have a Web Site!

what is seo, seo, search engine optimisationWeb Design and SEO is crucial to a websites recognition on the internet, and without it you are simply wasting your time with a website as it’s basically invisible to browsers/search engines. Many clients ask ‘What is SEO?’  SEO is a means to be found on the internet by users and search engines, and ensuring that your content is about what it’s supposed to be.

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SEO Tips

SEO TIPS – Exercise Caution when looking for SEO & Ranking Services:

Any discussion of SEO agencies and pricing isn’t complete without a few SEO TIPS about what to look for.  To help you guard against indiscriminate SEO businesses with unethical  practices, be cautious of the following promises:

SEO TIPS

Guarantees:  SEO firms generally can’t provide guarantees due to the constantly changing nature of the industry.

Instant results: True, some SEO tactics can get “faster results” by gaming the system. However, these can damage the reputation of your website.  Instant results often involve SEO practices that are against webmaster guidelines put out by search engines. Invariably, Google seeks out these techniques and penalizes the website which results in dropped rankings that can take a long time to recover.

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