Mobile Friendly & Responsive WordPress Web Design
Mobile Friendly web design is HERE . . .
Statistics prove that mobile devices are used to search as much as desktop in some cases. With enhanced WI-FI access in most cafes, airports and hotels, it means that if your site is not mobile friendly, (Responsive,) you most likely will lose a potential client. Users are frequently in touch through their mobile device, using Social Media, Browsing the Internet, Opening Emails and even using Google Maps to find their way.
How Mobile Friendly, (Responsive Web Design) Improves the Results of Online Marketing
How often have you heard the word Responsive Web Design, or Responsive Web Page. Recently I’ve come across a few clients that required updates to their websites.
The first thing I do is initiate a Web Audit of the Client Web Site, and often find a number of factors that inhibited their potential growth.
The website was written nearly 5 to 7 years ago, before the major onset of Mobile Devices and Googles requirements for mobile friendliness. These sites were not Responsive, in other words, the website was not compatible for Tablets or Cell Phones. (Understandable given the time scale of development). The key words/phrases used were not appropriate to the clients content, and to add insult to injury there were spelling mistakes too.
The fact of the matter is, if you do not have a Responsive Designed Web Site, then your online marketing strategies will be like pouring money down a drain.
A Quick Rundown of Mobile Friendly Statistics
- Mobile Internet penetration is forecast to reach at least 71% by 2019
- In 2013 global 3G and 4G device connections reached 1.97 billion, a penetration of 28%.
- Global penetration is forecast to grow quickly to 71% in 2019.
- Mobile Internet device penetration in the developed Asia-Pacific region already exceeds 100%
- North America, Western Europe and Central and Latin America it is expected to rise above 100% by 2017.
- In Central and Eastern Europe a level of 98% is forecast by 2019.
- In developing regions, penetration is significantly lower, but individuals or households may share access to devices.
- 60 percent of Internet access is made on a mobile device. (InMobi)
- 51 percent of emails are now opened on mobile devices. (Litmus)
- The majority of mobile consumers use search in the shopping process. Forty-eight percent start on search engines. (Google)
- 70 percent of mobile searches lead to action on websites within one hour. That’s assuming that the website is mobile-friendly,
otherwise 40 percent will choose another result. (iAcquire)
- 60 percent of social media time is spent on smartphones and tablets as opposed to desktop browsers. (Business Insider)
* Research Source from Internet Society, Google Blog 2016, and Search Engine Watch.