As an SEO Consultant, it’s important to consider Organic Marketing, (Search Engine Optimisation). It is Non Paid marketing compared to PPC/Google Adwords. (Other than the service fee to the SEO consultant).
Without an SEO Consultant, it is unlikely that your website will be found on the Internet:
Google Adwords Marketing is effective in placing your website above the fold on the browser page. Bidding is offered to Google for the appropriate keywords or phrase relating to your business offering.
Existing Web Sites require a Site Audit to establish an SEO Strategy. Relevancy for Content, Images, Page Links, Meta Title, and Descriptions, On and Off-Site status is discovered during the audit process.
The question most frequently asked ‘What is Search Engine Optimisation or SEO Marketing?’
The basic answer is that SEO is a marketing methodology used to improve the ranking of a website through organic search. A number of factors are applied to assist in finding your website:
Search Engine Optimisation or SEO Marketing, is like using a GPS so that Google and other browsers can find your website.
Two main methods used to optimise a website is Onsite Optimisation and Offsite Optimisation. These are further explained in our proposal on request.
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