Digital Marketing is moving into Omnichannel approach and if you don’t optimise all of the channels, your business will not compete with the competition.
What is Omnichannel?
Omnichannel is a cross-channel content strategy that organizations use to improve their user experience. Omnichannel supersedes multichannel and includes channels such as physical locations, ecommerce, mobile applications, and social media.
Omnichannel is a multi-channel approach to marketing, selling, and servicing customers to create an integrated and cohesive customer experience.
A client can be shopping online from a desktop or mobile device, by telephone, or physically in a store, and the experience should be seamless.
Intergration is the key between the various platforms, from mobile marketing, social media campaigns, and your website.
The multi-channel experience is what most businesses require, from a website, blog, Facebook, and Instagram. Each of these platforms is used to engage and connect with customers. Using the Omnichannel approach will account for each platform and device a customer will use to interact with the business delivering an integrated experience that is seamless.